The Effect Of External Factors On Purchase Free Essays

The outcomes exhibit that segment, geographic and bunch altogether impact Pl. The discoveries of this investigation help promoting, supervisors and organizations to comprehend youthful Malaysian consumers’ conduct and Pl. Catchphrases: outside components, buy expectation (Pl), youthful age, Malaysia 1. We will compose a custom article test on The Effect Of External Factors On Purchase or on the other hand any comparable theme just for you Request Now Presentation Nowadays, buy goal is more confounded and more critical for customers than previously. Clients are enveloped by reports, promotions, articles and direct mailings that give enormous measure of data. Also, various types of items, supplies, stores and shopping centers have mind boggling and troublesome dynamic. This examination centers around the youthful age in Malaysia on account of certain reasons. Right off the bat, juvenile client fragment is known as extraordinary section for some uncommon items. Besides, at the time of advancement from youth to early development, these client fragments have their one of a kind shopper practices and mentalities (Safari, AAA). Thirdly, juveniles’ impact on their families and shape family shopper conduct; at long last, youthful purchasers can change and impact culture just as society (Safari, AAA). Also, as indicated by the past examinations, agents contended that the outside on-screen characters (segment, geographic and gathering) impact Pl. Plus, there are a few troubles in applying these elements and estimating their consequences for Pl. The impact of segment on Pl is muddled and confounding that should be inspected. For example, buyers 18 to 24-year-old are â€Å"more likely than different customers to purchase an item spontaneously and change brands if the disposition strikes† (Abdul Raze Summarizing, 2009). Aside from that, there are still a few investigations that demonstrate the guys and females carry on and make Pl in various Ways. Adolescent young men were increasingly utilitarian, though oversee young ladies are progressively social/prominent conscious† (Cathy Vincent, 2006). Moreover, various races have various practices, which can essentially influence Pl; for instance, the Malady are progressively energetic to the neighborhood brands contrasted with t wo other Malaysian races. In like manner, bunch impact essentially influences Pl. Gathering (interpersonal organizations, TV, powerful, books) effects on youthful age in Malaysia and changes their way of life, conduct and buy aim since they have adjusted with different societies (Eon, Ata Philip, 2008). 2. Writing Review Purchase aim implies a purchaser likes to purchase an item or administration cause he/she finds that he/she needs a specific item or administration, or even disposition towards an item and view of item. At the end of the day, buy goal implies purchaser will purchase an item by and by after she or he assesses an item and discovers that the item worth purchasing. While buyers select one specific item, an official choice on tolerating 153 WV,m. Pith. Organization/birr International Business Research Volvo. 5, No. 8; 2012 an item to purchase or dismissing it relies upon consumers’ expectation. Likewise, countless outside components have been perceived, which can influence Pl (Keller, 2001). 2. The Effect of Demography on Pl One of the most significant highlights which impact Pl is segment (age, sexual orientation and race). Youthful shoppers in various ages have diverse conduct. A nineteen years of age buyer may carry on diversely with a quarter century old customer. For instance, some youthful buyers are more worried on the marked items than other youthful shoppers (Nabob Mimed, 2010). The impact of sex relies upon certain elements. For instance, females are increasingly worried about those sorts of items that are straightforwardly identified with house in light of the fact that as housewives, the nature of the items is progressively significant or them contrasted with men. Subsequently, name, brands and quality have impacts on consumers’ PI (Seasonal, All Seabird, 2006; Safari, Bibb). Different variables that shape Pl among guys and females are data and training. For instance, an examination shows that females are less knowledgeable about internet buying; hence, they depend on different proposals than guys during dynamic procedure (Ciao Yang, 2010). Climate and condition additionally impact on consumers’ Pl among guys and females. An examination shows that music in cafés has more impact on females than guys. Stephanie Wilson, 2003). Also, considers demonstrated that men are more hazard taking than ladies and they are more dependence on themselves to settle on buy choice than ladies (Seed, 2003). Distinctive ethnic gatherings act contrastingly to settle on buy choice. For instance, concentrates in the United States have indicated that African-Americans at times have distinctive buy goals than the whites (Americans). A few elements can have consequences for various races, for example, media, commercials, and TVs. The other model shows that 16% of wedded white ladies are bound to do mother buy than wedded dark ladies in the United States; however some different variables (financial, condition, culture, pay) could be joined with race to accomplish better results (Ciao Yang, 2010). 2. 2 The Effect of Geography on Pl The other outside factor that impacts consumers’ Pl is geology. Areas that items are being delivered and made are significant for buyers and can shape their Pl. A spot to look for natural items is essentially indispensable for shoppers. For example, an examination shows that greater part of purchasers want to purchase their natural food ND items from hypermarkets and shopping centers and just a couple of them appreciate of purchasing items in ranches (Sit Inertia, 2010). 2. 3 The Effect of Group on Pl Group additionally influences purchasers and their Pl. Past encounters of big names have used various suspicions and essential hypothetical grounds Of brain science to portray how a sponsorship as a powerful impact consumers’ Pl and their conduct (Speed Thompson, 2000). Game big names as a gathering of powerful figures have critical impacts on youthful shoppers particularly when they need to settle on choice to pick a brand and Pl. Star individuals in each group effectsly affect customer conduct. Consequently, they would make brand for the team’s support since colleagues can draw in gigantic measure of buyers for a brand (Arcadias Fairyland, 2006). 3. Exploration Methodology 3. 1 Measures Data has been primarily gathered dependent on essential examination and optional exploration was utilized also. Past literary works were concentrated to perceive the components impacting buyer Pl. Taking in and understanding key focuses from past written works were joined with this ebb and flow research study to get better outcomes. Inspecting methodology depends on likelihood based. The populace is in age gathering of 17-32 years of age as millennial/youthful age. Poll has dispersed to some Malaysian colleges. As indicated by the point of this examination, the race of populace must be Malaysian just and questions Were written in English language. The example Was chosen from colleges (senior and junior understudies). SPAS delicate. Are was utilized to gauge/break down the information. 3. 2 Hypothesis Demographic factors emphatically consequences for buy goal, for instance, there is a distinction between youthful customers and grown-up age in the simplicity of procurement goal. At times, male and female customers act distinctively to settle on buy choice and furthermore various races have various impacts on buy goal 154 WV. Embodiment. Organization/birr Volvo. 5, NO. 8; 2012 (H ide, Gerard Alex, 2008). In this manner, age, sexual orientation and race are firmly influencing Pl, which has been demonstrated by past investigations. Howdy : (an): Age impact PI (b): Gender impact Pl (c): Race impact Pl Malaysia is isolated into two unique parts: west and east. Sit (2010) noticed that various regions and areas effectsly affect consumers’ conduct and buy aim. Buyers in urban communities and towns (country and urban) have diverse conduct and buy goal (Wong Yah, 2008). Accordingly, rustic and urban impact Pl in an unexpected way. H2O: Geographic impact on Pl. Companion, relative, partner/cohorts and Media sway on buy expectation. HA: Group influences Pl. . 3 Data Collection The survey in this examination has been dispersed to 350 respondents. 325 respondents have restored the finished poll, which made up 93% of generally reactions. We have given the survey to understudies for the most part in their classes and we had left them and offered them sufficient opportunity to response the inquiries. Following 30 to 45 minutes we returned to classes and request that understudies bring surveys back. The SPAS programmin g has been utilized to break down the impacts of outer variables (segment, geographic and bunch effect) on Pl. Shoppers between 17-32 years of age were chosen as youthful age. The exploration was done at various areas in Malaysia, for example, International Islamic University Malaysia (MM), University Sebastian Malaysia (LIKE), University Putty Malaysia (JIM), Multimedia University (MIX) and Nation Library. The inquiries fundamentally inspected the impacts of rips, family members, cohorts/partners and media on consumers’ Pl. All scales estimated on 7-point Liker-type scales running from â€Å"strongly disagree† to â€Å"strongly agree†. The segment factor is isolated into three separate classifications. These three gatherings included age, sexual orientation and race, which will be clarified in the accompanying subsections. As exhibited in Table 1, most respondents included are in the age gathering of 22-26 years of age. Examination shows that 30. 2% of the respondents have a place with 17-21 age gathering, 40. 9% have a place with 22-26 age gathering and just 28. 9% are in the age scope of 27-32 years o

Principles Of Management Nokia Marketing Essay

Standards Of Management Nokia Marketing Essay When Nokia telephones were first presented, they required a great deal of advancing and publicizing since they were not perceived enough to sell dependent on their quality and offers to their purchasers, so this is the place Nokia went through the greatest amount of cash advancing their products and building up their image as an innovator in the correspondences showcase. These allude to government arrangements, guidelines and lawful issues in the nation of activity. For instance, work laws, tax assessment arrangement and government soundness. Political choices can affect on numerous significant regions for business, for example, the instruction of the workforce, the country wellbeing and the nature of the economy foundation, for example, the street and rail framework. Lawful imperatives, for example, 3G, must be considered in light of the fact that numerous organizations intend to make a benefit so they might be enticed to deceive their clients about valuing, items quality and the accessibility of their products. Likewise, they may attempt to cut costs by utilizing lower quality materials in their items, for example, more vulnerable assets for Nokia cases and batteries. Additionally a few organizations may set out their loss in manners that hurt the earth without guaranteeing exclusive expectations of cleanliness and wellbeing in the work environment. Counting, outlet stores, which are unlawful and can cause legitimate issues for organizations. In 2000, the UK Government began to acknowledge offers from thirteen organizations who needed to run a permit to sell cutting edge cell phones. It raised  £22.47, a slick entirety to anyone. A few organizations consider benefits to be more important than a solid moral code and this can run conduct and business lead. Some deceptive practices are unlawful and organizations can not get associated with them. Anyway there are additionally a few practices that are lawful by law yet are considered exceptionally unscrupulous by the devouring open. Organizations who take on in these practices can lose a great deal of piece of the overall industry in the event that they are gotten. For instance, restorative testing on creatures is lawful, yet a portion of the overall population arent glad about it and blacklist. On account of this organizations, organizations must be wary about how they act. In the correspondences showcase, innovation is most presumably the most significant factor that organizations like Nokia need to consider. They should stay up with the latest with all the freshest mechanical advances, for example, camera and video telephones, on the off chance that they plan to get the greatest piece of the overall industry and stay in front of their rivals, for example, Sony and Panasonic.

February Freshman Admits now available on myStatus - UGA Undergraduate Admissions

February Freshman Admits now available on myStatus - UGA Undergraduate Admissions February Freshman Admits now available on myStatus The status check is now updated and the wave of freshman February admit decisions (roughly 1,800) that I discussed earlier are now showing up on the site. Please remember that this is a small group of admits who meet the EA criteria used in our December admits (and are mainly RD applicants due to this fact), and remember, I cannot comment/discuss specific decisions on this blog. As I posted a few days ago, there are no set EA critieria levels, as it is a review of the combination of grades, rigor and test scores, so please do not ask what EA SAT/ACT, GPA or rigor criteria is. There will be a few EA deferred students who are admitted in this round, mostly because of an increase in their academic standing (new test scores) or if we needed to re-review their other academic information due to another issue (change in course schedule, issue with a transcript and self-reported grades, etc.) Do not panic if you have not been admitted in this wave, as we still have a number of files to read and numerous of decisions to make. Final decisions will be made by roughly the end of March, so try to be patient as we finish up the process over the next month or so. As I said in my previous post, I have not run the mid-ranges on these admitted students, but they should be fairly similar to the EA admitted students. Go Dawgs!

Stony Corals (Hard Corals) Facts

Stony corals, also called hard corals (as opposed to soft corals, like sea fans), are the reef-builders of the coral world. Learn more about stony corals - what they look like, how many species there are, and where they live. Characteristics of Stony Corals Secrete a skeleton made of limestone (calcium carbonate).Have polyps that secrete a cup (calyx, or calice) in which they live, and in which it can withdraw for protection. These polyps usually have smooth, rather than feathery tentacles.Are usually transparent. The brilliant colors associated with coral reefs are not caused by the corals themselves, but by algae called zooxanthellae that live within the coral polyps.Are composed of two groups: the colonial corals, or reef-builders, and the solitary corals. Stony Coral Classification Kingdom: AnimaliaPhylum: CnidariaClass: AnthozoaOrder: Scleractinia According to the World Register of Marine Species (WoRMS), there are over 3,000 species of stony corals. Other Names for Stony Corals Stony corals are known by many different names: Hard coralsReef-building coralsHexacoralsHermatypic coralsScleractinian corals Where Stony Corals Live Corals arent always where you think theyd be. Sure, many of the reef-building corals are warm-water corals - restricted to tropical and subtropical areas where the water is salty, warm and clear. The corals actually grow faster when they have more access to the sun. They can build large reefs like the Great Barrier Reef in warmer waters. Then there are corals found in unexpected areas - coral reefs and solitary corals in the deep, dark sea, even as far down as 6,500 feet. These are the deep-water corals, and they can tolerate temperatures as low as 39 degrees F. They can be found around the world. What Stony Corals Eat Most stony corals feed at night, extending their polyps and using their nematocysts to sting passing plankton or small fish, which they pass to their mouth. The prey is ingested, and any waste is expelled out the mouth. Stony Coral Reproduction These corals can reproduce both sexually and asexually. Sexual reproduction occurs either when sperm and eggs are released in a mass spawning event, or by brooding, when only sperm are released, and these are captured by female polyps with eggs. One the egg is fertilized, a larva is produced and eventually settles to the bottom. Sexual reproduction allows coral colonies to form in new places. Asexual reproduction occurs through splitting, in which a polyp splits into two, or budding when a new polyp grows out of the side of an existing polyp. Both methods result in the creation of genetically identical polyps - and the growth of a coral reef. Asexual reproduction occurs through splitting, in which a polyp splits into two, or budding when a new polyp grows out of the side of an existing polyp. Both methods result in the creation of genetically identical polyps - and the growth of a coral reef.

Blockbusting Definition, Examples, and Implications

Blockbusting is the practice of real estate brokers convincing homeowners to sell their houses for low prices for fear that a neighborhood’s socioeconomic demographics are changing and will decrease home values. By tapping into homeowners’ racial or class biases, these real estate speculators profit by selling the properties in question for inflated prices to new buyers.   Blockbusting Blockbusting occurs when real estate professionals convince homeowners to sell their properties for cheap prices for fear that shifting demographics will cause them to depreciate in value.  White flight and blockbusting typically happen simultaneously. White flight refers to the mass exodus of whites from neighborhoods once members of racial minority groups move in.  Blockbusting took place routinely in Chicago prior to 1962, and the city remains highly racially segregated.  The Fair Housing Act of 1968 made blockbusting less common, but African Americans continue to face housing discrimination and own homes that are much lower in value than properties whites own.   White Flight and Blockbusting Blockbusting and white flight have historically worked in tandem. White flight refers to the mass exodus of whites from neighborhoods when a black family (or members of another ethnic group) move in. For decades, housing segregation in residential neighborhoods meant that whites and blacks didn’t live in the same areas. Due to racial prejudice, the sight of a black family on the block signaled to whites the neighborhood would soon deteriorate. Real estate speculators not only preyed on these fears but would sometimes initiate them by intentionally selling a home in a white neighborhood to a black family. In many cases, one black family was all it took to motivate white residents to quickly unload their homes and depress market values in the process.   Today, the term white flight might seem passe, since gentrification receives far more attention. Gentrification occurs when members of the middle or upper classes displace lower-income residents from neighborhoods by driving up rent and home values and changing a community’s culture or ethos. According to the 2018 study â€Å"The Persistence of White Flight in Middle-Class Suburbia,† however, white flight remains a problem. The study, written by Indiana University sociologist Samuel Kye, looked beyond the white-black dynamic, finding that whites leave middle-class neighborhoods when Hispanics, Asian Americans, or African Americans begin to settle there. Kye found that white flight was more prevalent in middle class neighborhoods than in poor neighborhoods, meaning that race, not class, seems to be the factor most likely to impel whites to put their homes on the market. The study determined that 3,252 of 27,891 census tracts lost at least 25 percent of its white populati on between 2000 and 2010, â€Å"with an average magnitude loss of 40 percent of the original white population. A Historic Example of Blockbusting Blockbusting dates back to the early 1900s and reached its peak in the years after World War II. The practice has a long history in Chicago, still one of the nation’s most segregated cities. Violence was used to keep the neighborhood of Englewood white, but it didn’t work. Instead, real estate brokers urged the whites there to put their homes on the market for a number of years prior to 1962. This tactic caused demographic shifts in two to three Chicago blocks on average. According to a report that examined 33 parcels in Chicago, real estate speculators â€Å"earned an average premium of 73 percent† for blockbusting.   A 1962 article in the 1962 Saturday Evening Post,  Ã¢â‚¬Å"Confessions of a Blockbuster,† describes the blockbusting that unfolded when a bungalow owner sold the home to black tenants. Immediately afterward, property speculators who owned three nearby properties sold them to black families. The remaining white families sold their homes at a considerable loss. Before long, all of the white residents left the neighborhood.   Blockbusting’s Impact Traditionally, African Americans paid a hefty price for white flight. They didn’t benefit from white homeowners selling their properties for low prices since speculators, in turn, upsold these homes to them. This practice put homebuyers of color in a precarious position, making it difficult to get loans to improve their homes. Landlords in neighborhoods affected by blockbusting reportedly exploited renters by not investing in better living conditions for their new tenants. The resulting dip in housing standards lowered property values even more than white flight already had.   Real estate speculators weren’t the only ones who gained from blockbusting. Developers also profited by building new construction for the whites who fled their former neighborhoods. As whites moved to the suburbs, their tax dollars left cities, further weakening the housing in urban areas. Fewer tax dollars meant fewer municipal resources to maintain neighborhoods, making these parts of town unappealing to homebuyers from a variety of racial and socioeconomic backgrounds. The blockbusting trend began to change when Congress passed the Fair Housing Act of 1968 after the assassination of the Rev. Martin Luther King, who championed fair housing in cities such as Chicago. While the federal legislation may have made blockbusting less overt, housing discrimination has persisted. Cities like Chicago remain racially segregated, and homes in black neighborhoods are worth significantly less than homes in white neighborhoods. Sources Gaspaire, Brent. â€Å"Blockbusting.† BlackPast.org, 7 January 2013.  Jacobs, Tom. â€Å"White Flight Remains a Reality.† Pacific Standard, 6 March 2018.  Kye, Samuel H. â€Å"The Persistence of White Flight in Middle-Class Suburbia.† Social Science Research, May 2018.Moser, Whet. â€Å"How White Housing Riots Shaped Chicago.† Chicago Magazine, 29 April 2015.  Trapasso, Clare. â€Å"Racial Gap: Homes in Black Neighborhoods Are Worth This Much Less Than in White Ones.† Realtor.com, 30 November 2018.

Big Bazaar (Project in the Making) Free Essays

string(142) " these groups tend to spend more on upgrading and diversifying their lifestyles, eating out and moving on to processed and convenience foods\." â€Å"Retailing is a distinct, diverse and dynamic sector† . â€Å"It is an activity of enormous economic significance to most developed nations†. It generates revenue and wealth for nation, encourages investments and brings technological advancements. We will write a custom essay sample on Big Bazaar (Project in the Making) or any similar topic only for you Order Now Stated that â€Å"it brings employment and creates wealth of the economy†. â€Å"It is a vibrant part of our changing society and a major source of employment† Retailing performs activities at larger level so it requires massive manpower to handle and manage it’s operations.Retailing also helps society in general by providing goods and services in reasonable price and increasing their standards of living. â€Å"Retailing activity can be viewed as a significant contributor to the economy in general†. Retailing is the set of activities that markets products or services to final consumers for their own personal or household use. It does this by organizing their availability on a relatively large scale and supplying them to consumers on a relatively small scale. † Retailing makes products and services available in large quantities.Retailers produce or order the products/services in bulk so they can take advantage of economy of scale and thus they can formulate competitive pricing strategies. Products and services are generally sold through the store or on the internet. Introduction to Retail Industry The first decade of modern retail in India has been characterized by a shift from traditional kirana shops to new formats including department stores, specialty stores hypermarkets, and supermarkets and across a range of categories. Modern retail formats have mushroomed in metros and mini-metros.In the last few years, modern retail has also established its presence in the small cities, exposing residents to shopping options like never before. Some of these stores are branded stores(exclusive showrooms either owned or franchised out by a manufacturer) , specialty stores(greater choice to consumer, comparison between brands is possible) , department stores/supermarkets (one stop shop catering to varied consumer needs) , hyper-mart (low prices , vast choice available including services such as cafeterias. , shopping malls (variety of shops available to each other ). Introducti on to Big Bazaar Big Bazaar is a chain of shopping malls in India currently with 31 outlets, owned by the Pantaloon Group. The idea was pioneered by entrepreneur Kishore Biyani, the head of Pantaloon Retail India Ltd. The idea from the very beginning was to make Big Bazaar very comfortable for the Indian customer. That was Kishoreji’s strength as a retailer. He had a lot of confidence in what he was doing, even though it defied conventional logic.Big bazaar is not just another hypermarket. It caters to every need of your family. Where Big Bazaar scores over other stores is its value for money proposition for the Indian customers. At Big Bazaar, you will definitely get the best products at the best prices – that’s what they guarantee. With the ever increasing array of private labels, it has opened the doors into the world of fashion and general merchandise including home furnishings, utensils, crockery, cutlery, sports goods and much more at prices that will surprise you. And this is just the beginning.Big Bazaar plans to add much more to complete their customers shopping experience. If one looks at Indian bazaars, mandis, melas, they are environments created by traders to give shoppers a sense of moment, of event, of place. They provide an inclusive environment where men and women from all castes, creeds and classes can come and shop at the same place. The founders of Big Bazaar were from the beginning very clear that they had to reflect the look and feel of Indian bazaars at their modern outlets, so that no customer would feel intimidated with the surroundings. In India most of us are not prepared for the consumerism that is setting in this country. We underestimate how many people are going to fly and that s why our airports get crowded. We underestimate how many people will speak on the phone for how many billions of minutes and therefore our cell phone networks are always congested. But the minds responsible for the huge success of Big Bazaar have captured and understood the force of consumerism that is unfolding. Big Bazaar’s all overIndia attract a few thousand customers on any regular day, and a lot more if they are offering something extra on each buy, which they normally are! And the sales force at Big Bazaar along with the executives is prepared for them. Objective of Big Bazaar The central objective for earlier businesses of Big Bazaar w was to bring in stability and consolidation. They were built to enforce order. However, in the new era where nothing remains constant, the dominant theme for businesses needs to be speed and imagination. The new macro-differentiator can be design.Design is helping companies to sell differentiated experiences and solutions that connect with the consumer’s emotions. It’s no longer about selling products and services alone. Nor is it just about completing transactions. Every time a customer walks in, it is an opportunity to build a relationship and invite the customer to become a part of the transformational scenario. Design management is helping us position the customer at the center of every decision we take and also operate with true entrepreneurial spirit. Target customersBig Bazaar targets higher and upper middle class customers because there has been growth in Indian middle class that has so far been used to buying apparel and groceries from small and cluttered neighborhood market shops is fast realizing the joys of visiting malls that have redefined the freedom to shop and entertain. Such malls are the new temples of leisure and weekend entertainment. India’s National Council for Applied Economic Research estimates that the nation’s middle class population currently comprises about 17 million households – 90 million people – with annual earnings ranging between $4,500 (? ,400) and $22,000 (? 11,736). An additional 287 million could be termed as ‘aspirers’ or those that hope to join the middle class in the near term. Rising incomes, particularly in the lower and middle-income households, are impacting retail growth in India as these groups tend to spend more on upgrading and diversifying thei r lifestyles, eating out and moving on to processed and convenience foods. You read "Big Bazaar (Project in the Making)" in category "Papers" Targeting young working class The large and growing young working population is a preferred customer segment for Big bazaar.These young people are early adopters of most modern product lines. The ongoing boom in sectors such as information technology and business process outsourcing has created a clientele with high disposable income and a increased demand for lifestyle merchandise such as watches, cosmetics and perfumes. This is a much-travelled and brand-savvy urban population. Interestingly, an estimated 40-50% of the Indian working woman’s salary is spent on apparel and footwear. Eating out, mobile phones and accessories make up the other leading spending options.Big Bazaar specifically target young, working professionals, home makers who are primary decision maker. Value for money All our lines of business are consumer centric and I believe that if we are to be in the larger consumer space, we would need to keep changing, evolving and accordingly be flexible in our business plans. Consumers are the same everywhere; we are only bound by our social systems. Their desires, greed’s and needs are similar. The value for money proposition is so ingrained in the Indian consumers mind that he needs to be shown true value all the time.Therefore, all our current and future businesses would necessarily have the common denominator as the consumer. All our alliances and relationships with many company’s have been built, keeping the synergies of business and consumer offerings in mind. Image â€Å"Is se sasta aur accha kahin nahi† Nothing captures the sprit of Big Bazaar better than this one liner. It is a simple statement and yet it positioned at the top of Indian customers mind. It shows that big bazaar was built on the foundation of entrepreneurship and simplicity. They believe in service and value for the customers.They consider that it is their only duty to keep customer in mind at every step, they go that extra mile and buy directly from source in bulk so that they can get best rates by keeping the margin low Big Bazaar is constantly on the lookout for finding new ways and means to improve the current state of affairs. Thus, innovation is a very important aspect of their working strategy. The other very important philosophy is that of Indianness. All the concepts and formats as well as the way of doing things are very Indian. The way Big Bazaar is designed and the way the whole concept has developed reflects a sense of Indianness.Study parameters of Big Bazaar â€Å"In order to implement specific retail strategy managers prepare the ideal combination of retail-mix variables and coordinate the activities of the different elements of the mix such as: †¢Merchandise assortmement †¢Location †¢Price †¢Visual merchandising â⠂¬ ¢Store atmosphere †¢Customer service †¢Advertising †¢Promotion †¢Personal selling† Merchandise â€Å"Main objective of the store layout is to maximize the interface between customers and merchandise† It provides easy accessibility to the customers to view the offerings of the store. Layout of the store has been strategically designed in order to make effective use of merchandise and passage to draw customers’ attention on store’s offerings Big Bazaar has a wide range of merchandise they have both branded and unbranded products like : †¢Home lien items: Like bed sheets, pillow covers, carpets to kitchen utility items like steel utensils and crockery and other minor utility items required in a house †¢Electronic items: like refrigerator,T. V, vacuum cleaner , music system, vacuum cleaner, washing machine.Etc †¢Mobile Zone: A wide range of mobile phones and accessories is available at lowest possible price †¢Furniture: All kinds of furniture is available that one may require to decorate their house. †¢Star Sitara: In this section all kinds of cosmetic items are made available †¢Opticians: In this section all brands oand types fashion glasses are available †¢Men Ladies and kids wear: This section includes fashion and casusal wear for men ladies and kids both branded and unbranded. †¢Foot wear: In this section footwear for men women and kids is made available. †¢Music: A wide collection of CDs DVDs is made available Toys: All kinds of toys for children is available †¢Stationary: all kind of office stationery and stationery for school going kids is available Location Big bazaar is located has 31 outlets in India , big bazaar locates its outlet near the commercial area and residential complexs so that they can cover all their target customers Eg : their outlet in phoenix mill , lowerparel mumbai , is located near commercial areas so that the working class people can drop in and shop house hold items after office hrs. On the other hand their outlets in sangle is a bit different from what we would see at say , high street Phoenix in Mumbai. For instance isn’t air conditioned: instead, there are air coolers installed inside the store ,also there are many shoppers there on days as an weekends . Unlike office going people in big cities , people in smaller towns do not restrict their shopping to weekends . The choice of location of Big Bazaar in many ways captures the essence of what they were doing- they adapt themselves to the habits tastes and preferences according to the location. One of the distinct feature of their location is that it is easily accessible and they try to locate their outlet in such a location where they can reach a large customer base.Layout In today’s competitive environment store design has now become a strategic tool for differentiating the offerings of the store and retaining customers. Customer’s perception regarding in-store design has changed. They see shopping as an activity which gives fun and excitement. Customers like to shop in a changing and exciting environment. Retailers are developing innovative strategies for store design. Store design is now become a marketing tool for retailers. Thoughtful design of physical elements is a significant aspect for communicating store image to customers.Retailers are giving more attention on creating favourable in store environment for customers, this requires deep understanding of the target customers. In retail environment now more systematic attention is been given to efficient designing of the store which influences the buying behaviour of the customers. Visual merchandising and store layout are considered as most significant elements of in-store design. Visual merchandising coordinates stores marketing, positioning and communication strategy. Thoughtful in-store display creates favourable appearance of the store for the target customer and attracts them towards products.Effective display provides easy accessibility of product to target customers and demonstrate the products in a way to make selection process easy for the customers. Efficient design of the store layout contributes to profitable utilization of store space. Efficiently designed layout can create enjoying the environment by providing convenient shopping. Retailers adopt different patterns of store layout to encourage circulation of the customers to all parts of the store and to provide easy accessibility of merchandising. The ultimate objective of efficient store design is to increase sales and profit of the store. Directly or indirectly the elements have some impact on the buying behaviour of the customers. Visual merchandising is considered to create an interest in the customers and create a favourable image of the store in the mind of the customers. Store layout provides convenience to customers and makes shopping smooth. Retailers always try to create favourable psychological impact on customers by designing element of the store in most sophisticated way. E. g. retailers use graphics with social meanings to associate customers with some life style. People often complain that Big Bazaar outlets always look very crowded.But few realize that it is concisely designed to look just like that. When the shop looks neat and empty, the masses never walk into it. There has to be what is called the ‘button brush effect’, and an ‘organized chaos’. As Indians, we like bumping into people, chatting, gossiping and eating while we shop! Big Bazaar layout consists of layout of long rows of parallel fixtures, with no aisles because aisles can be boring they restrict space and can’t be dramatized. At Big Bazzar, they create multiple cluster or mini-bazaars within every store.It was designed as an agglomeration of bazaars with different sections selling different categories’. †¢ â€Å"It uses space efficiently. †¢It provides easy sitting of merchandise and linking of the product throughout the store. †¢It allows more customers in the store at any time. †¢Allows staff of the store to work easily alongside the customers without disturbing them. †¢Provide self-service atmosphere. The structure of Big bazaar at phoenix mill in Mumbai covers two floors that is basement, middle level and first floor. The basement includes †¢Furniture †¢Home lein †¢Mobile zone †¢Star and sitare †¢Opticians †¢WatchesThe middle level includes †¢Electronic items The first floor includes †¢Men , ladies and kids wear †¢Apparels †¢Foot wear †¢Music †¢Toys †¢Stationary Interior design â€Å"The interior of a Big Bazzars comprises of the living space of the store which includes ceiling, walls, flooring and lighting, fixture and fittings† The elements of the interior design are selected eco nomically. The general design of the interior is in uniform with the exterior. Following are the interior attributes: †¢Envelope: the internal structure and decoration of the building that provides the physical boundaries within which shopping takes place. Internal layout: the internal paths customer use are in order to view merchandise. †¢Methods of display: including the fitting and fixtures; their positioning; and the color and texture are within the product themselves. †¢Visual merchandising: display of the items on sale together with models, pictures and other items that illustrate product use or create lifestyle impressions relating to their use†. The interior design of Bigbazzar is very vibrant they have a colour combination of vibrant colors like blue and orange that leave an impression on Indian minds .The interior of big bazzar is truly designed as Indian hyper market that promises one stop shoping . It is designed as agglomeration of bazaars with diffrentv sections selling different categories. The â€Å"U† shaped section and islands have proved to be more appropriate for Indain context than long aisles. Exterior design The exterior of Big Bazzar includes ,the exterior of the stores like the e fascia, entrance of the store, architectural design of the building and window. The exterior design of Big bazzar is easily visible from the distance and it can be distinguished from its competitors.The exterior is attractive enough to encourage customers to enter in to the store. Big bazaar uses harmony between the elements of the exterior of the store in order to deliver desired store image. Window display is used as an effective medium to introduce new offerings of the company, so special attention is given in designing windows of the store. The entrance of the store is designed to welcome shoppers and to provide easy accessibility. The external environment of Big Bazzar: †¢Big bazzar outlets are located at shopping center, high street or local parade. The external architecture of Big bazzar building: Big bazzar uses a colour combination of Orange and Blue †¢External features such as: – Car parking – Horticulture, sculpture and lighting – Other external buildings – Outdoors seating, trolley parking and other miscellaneous Services Big Bazaar provides a wide range of services to its customers like Trial rooms , elevators, car parking , security, baggage counter , trolleys so that one could shop easily They even provide them with after sale services in case of buying electronic items. One of the major service provided by them is one stop shop as one could get a whole range of items under one shop and at the most reasonable price.They always have their outlets in such a location where it is easy to commute. They have also given major emphasis to convince for customers in which layout has played a major role. The layout of the store is so effective that customers find their way out of what they want. Big Bazaar provides good employee service i. e their salesmen are always redy to provide help. Employee service is often neglected as part of good retail marketing but customer and employee interaction can be used as the significant tool for retail marketing. Visual merchandisingVisual merchandising at Big Bazaar uses â€Å"Store display for promotional purpose, but as customers are becoming more sophisticated, Big Bazaar has found various techniques for effective display for providing information and communicating image of the store to the customers, helping them in taking purchase decision and creating exciting shopping environment† Big Bazaar not only uses visual merchandising for promoting their product, but they use it as a significant tool for creating appropriate store environment and influencing purchase decision of customers.They use danglers and hoardings at the entrance of the store as this may be a deciding element in a consumer’s decision to enter a store. It uses various visual merchandising like it uses remarkable window display for creating a shopping environment as it creates initiative impression in the mind of customers as window display also sometimes become a deciding factor whether to enter the store or not . Retailers develop visual merchandising in order to relate customer’s social life with the product, arouse their personnel interest for the product. Retailers can use combination of elements of in store display; such as colour, texture, lighting, fixtures, graphics, signage. † Promotion Big Bazaar uses various promotional strategies like the prices on Wednesdays are very low compared to other retailers, this helps is bringing in a huge number of customers they even have a concept of â€Å"BIG DAY† which means they give huge discounts to their customers on the 26TH of Jan and on 15TH August. On such days they come up with promotional offers like bring old items from your house and take huge discounts and freebies.They come up with offers like School Jao Khushi Khushi: †¢Discounts on all school requirements like school bags, water bottles lunchboxes. †¢lWin a pencil case with every purchase worth Rs. 500 above †¢lSend us your experience of the â€Å"Best day that you had in school† – the most humorous one will get a free shopping trip worth Rs 1,000/- †¢lLucky draw – shop for Rs 1,000 above, drop in your kids name into our drop box – 10 lucky kids will get 30% off on an NIIT course †¢lShop for Rs 500 above, drop in your kids painting the best painting will get sponsored for an art course.Khushi ki barsaat: †¢Ã¢â‚¬Å"Discounts ki barish† – various discounts across the board †¢Special discounts on raincoats umbrellas †¢Lucky Draw – On purchases worth Rs. 1000 above – drop in your name into our drop box you could be one of the 3 families to enjoy the rains in Goa. †¢Purchase goods worth Rs 500 – complete the slogan – I love the rains in Mumbai because†¦ win you own customized umbrella – get your friends family photograph screen printed on it. Steal a deal: †¢Each object will have their individual price-tags.The consumer bargains on the MRP with the counter sales girlThe counter sales girl will be given a â€Å"lowest bargain† slip for each piece of merchandise. The consumer who is able to match the best â€Å"low bargain† walks away with her goodies. Happy Father’s Day: †¢Get caught shopping with your Dad on Father’s Day (20th June) get a 20% discount on your total bill †¢Shop for Rs 500 above – submit a picture if your Dad you – the best pair – wins a complimentary dinner at Copper Chimney †¢Make purchases worth Rs 300 above fill in a line on what your Dad means to you win tickets to the latest blockbuster movie.Advertising Following are the media channel used: Newspaper: Big Bazaar uses newspaper as one of its media vehicle because most of the population in urban areas is educated. They place their full page and half page ads mostly in Times of India or Hindustan times. They also give their ads in newspaper in rural areas like â€Å"Sangli† in local language newspaper Radio: Radio is another media vehicle used by Big Bazaar in urban areas â€Å"Radio mirchi† is used and in rural areas â€Å"All India Radio† is used widely for placing their ads T. V: T.Vis also used as one of its media vehicle when they come up with huge offers on the â€Å"Big DAYs† like the 26th Jan and 15th August. Prices The prices at big Bazaar are kept lowest possible in order to attract huge number of customers they have the lowest prices on Wednesday they are able to do so because they believe in bulk buying which helps them in buying products at lower possible prices, by which in turn they give the benefits to customers â€Å"Isse sasta aur accha kahin nahi† is the mantra that they follow and they stick by it while deciding on the prices of the produc ts that they offer .So much so, that on the days that Big Bazzar is offering any of its deals the stores all over are flooded with customers . For eg. On the 26th of JAN 2006 when Big Bazaar was running its promotional offer ; word about the low prices spread so quickly that they had an over whelming response because of which a special team had to be called to manage the crowd. Even on this day Big Bazaar thought of its customers first and they ran the promotional offer for two more days so that their loyal customers who had taken presious time in their day to stand in the queues could avail all the offers .This day was marked as a day in the history of Big Bazzar as â€Å"SAB SE SASTA DIN â€Å" Personnel Selling: Big Bazaar in the metropolitan cities are easily accessible to their customers. They have strength of 300-400 working sales force at a time in an outlet. This sales force is professionally trained to assist all kinds of customers through out the day. There are majorly two types of customers; One’s who prefer selecting their merchandise themselves and don’t ask for help unless required.The other is of the type that requires assistance from the time they walk in the store till the time they exit. Big Bazaar sales force is dressed up in yellow t-shirts. While deciding that the founders have looked in to the minute aspects of the customer’s psychology. They found out that a sales man wearing formal clothes with a tie is normally intimidating to a customer. Especially a customer who might not be as educated or sophisticated as the sales man! The main aim of Big Bazaar has always been to cater to all kinds of customers. Which also include the lower middle class.Therefore in an attempt to not make their varied customers feel inferior big Bazaar has made their sales force wear yellow t-shirts and yellow being a friendly colour it makes it easier for the customers to strike a conversation and seek help. The other very minute aspect of customer psychology that the Big Bazaar sales force takes care of is; that the customer requires help only when required . Therefore the distance at which a sales man is standing has great importance because if the sales man is standing very close to the customer then he or she gives the impression that the customers going to steal something.My Effort: The Visit to Big Bazaar: I visited the Big Bazaar situated at Lower Parel (west) – Phoenix Mills. The first thing i noticed was that the outlet was situated in such a place that was very easily accessible to customers be it from the station or from the bus stops. The layout of this Big Bazaar was arranged in a way that placed the products for promoting sales creating goodwill and increasing publicity. The main objective of Big Bazaar’s layout is to promote sales in the store.The layout was in such a fashion that it provided convenience to customers most likely encouraged them for product shopping or browsing. Browsing does not only help them in shopping but can also influence purchasing decision of customers that is it may lead to customers making more unplanned purchases. My Recommendation Positive buying emotion and store design are the most significant components of retailing. Big Bazaar should constantly work on creating favourable shopping environment. Store design is a significant aspect in attracting and keeping the consumer excited about the shopping experience.Attractive decoration, creative merchandising, efficient layout, appropriate lighting, music and aromas enhance mood and emotion, which may leads to impulsive buying behaviour. Using affective visual displays may also arouse impulsive buying emotion. Efficiently arranged layout provides convenience and comfort to customers. These elements can be used to create favorable in store environment and motivate shoppers to make an impulse purchase. Our study shows that there is a strong relationship between visual merchandising and impulse buying of the shoppers.So visual merchandising is a significant tool for every retailer. Therefore Big Bazaar should always concentrate on efficient visual merchandising. Retailers should display things in the store in such a way that customer get attracted and excited. This may lead them to unplanned purchase, which will increase the sales as well as profit of the store. Layout of the store is a significant aspect of in-store environment which makes shopping easy for customers. There is a relationship between convenient store layout and product browsing. Product browsing makes customers aware of offerings of store and various promotional schemes. Big Bazaar should arrange layout of the store in a way to provide maximum convenience to customers, this may create positive impact on the sales of the store. Employees’ service is also a crucial factor for retail sector. If employees are well trained, they can provide better service to customers and if customers would be happy with their response and behaviour, they will maintain a relationship with the store. Behaviour of the employee can influence the purchase decision of the customer.Big Bazaar should develop effective training and development programs for employees so that they can continue to work on maintaining good customer relationships. Conclusion: We would like to conclude by saying that Big Bazaar has carved a niche for itself in the retailing industry as a store that caters to customers from all classes, caters to their every need at a reasonable price. Mr. Kishore Biyani the founder of Big Bazaar has emphasized his personality to reflect on that of Big Bazaar which is†Indianess†.His belief that only an Indian can understand an Indian has lead to the creation of such creative ideas from his work force that Big Bazaar has struck an emotional cord in the Indian customer so much so that the loyalty of the customer are driven to Big Bazaar Their Sab Se Sasta din event of 26th Jan can now be called the maker for when democracy for in retailing truly setting for a vast majority of urban Indians the Glitzy shopping malls and modern retail formats where perceived to be expensive and exclusive.But on that day, many urban Indian shed their inhibitions for the first time and visited Big Bazaar stores located in shopping malls and thus Big Bazaar became a hit. How to cite Big Bazaar (Project in the Making), Papers

Continuous Improvement of Team Samples †MyAssignmenthelp.com

Question: Discuss about the Continuous Improvement of Team. Answer: One of the important group projects that I have been able to be a part of was the Spotlight Project. It was basically a group work o where we wanted to build a tin dog as an entrance statement for the town (Willgerodt et al., 2015). We actively participated to in the task and we wanted the passerbys to stop on the highway and visit our community to see our village. Another important group work that I have been a part of is that of the GOATS, where I saw about 40 bands coming and performing live on the stage in an environment that is free from all kinds of illegal activities like taking of drugs and alcohols (Willgerodt et al., 2015). Another important group work that has been very much helpful and memorable for me is that of the ChIPS (Morgan Stewart 2017). This is a very good endeavor that is made by the society in order to help the young generation of the country aging between 12-25 years of age who are suffering from some or the other kind of sicknesses. This program generally aims at helping them to fight with their disabilities, by giving them the moral and emotional support, and also by helping them to regain their lost confidence. However, there was one problem that existed in this particular group work that is the ChIPS. Usually there are many different levels or stages involved in the formation of any and every group. These stages are forming, storming, norming, performing and adjourning. A group is usually a cluster f many different people. I have seen that there are often many disputes that take place between the group members. This is because all are having a different thought process and a different kind of mindset. Often there are clashes among the opinions and objectives of all the group members (Owen et al., 2014). One of the problems that I encountered was in the ChIPs. There were health professionals that often visited the group in order to see the progress and according to them, that though the patients were receiving the treatment of their symptoms, but they were not really getting the emotional support which was most important. As I was in charge of the entire group, I saw that there was a major problem right at the root levels. In other words there was some loophole in the forming of the group. I saw some of the group members actively participating in all the activities. Some of them were also undertaking some of the leadership rules like taking charge of arranging a group picnic for the sick and weak people, or arranging for some games and educational seminars for them. While the problem with other group members was that right during the formation of the team, they were not properly informed about the kind of people that they will have to deal with. As a result of which they were often losing their temperament while dealing with the young people that came there for help. The first thin g that I explained to those team members was that they must stop addressing those people as patients. The very word patient will de motivates those people. Our motif must be to motivate them and help them grow in life, rega in their lost confidence rather than discouraging them (Azar et al., 2017). They must be treated as normal people like us. They are to be taken care of because they are people who are sick and are suffering from some kind of illness. One of the major reasons that were hindering the team from progressing was the lack of proper cooperation among and zeal. In order to overcome this, I wanted to establish the group identity and the group loyalty among the group members. I made sure to explain the purpose of the group very clearly and also explained my team members the ways in which they must prepare themselves to prpoppagate on the work and make the team effort a geeat success. References Azar, J. M., Johnson, C. S., Frame, A. M., Perkins, S. M., Cottingham, A. H., Litzelman, D. K. (2017). Evaluation of interprofessional relational coordination and patients perception of care in outpatient oncology teams.Journal of interprofessional care,31(2), 273-276. Morgan, S. D., Stewart, A. C. (2017). Continuous Improvement of Team Assignments: Using a Web?Based Tool and the Plan?Do?Check?Act Cycle in Design and Redesign.Decision Sciences Journal of Innovative Education,15(3), 303-324. Owen, J. A., Brashers, V. L., Littlewood, K. E., Wright, E., Childress, R. M., Thomas, S. (2014). Designing and evaluating an effective theory-based continuing interprofessional education program to improve sepsis care by enhancing healthcare team collaboration.Journal of interprofessional care,28(3), 212-217. Willgerodt, M. A., Abu-Rish Blakeney, E., Brock, D. M., Liner, D., Murphy, N., Zierler, B. (2015). Interprofessional education and practice guide no. 4: Developing and sustaining interprofessional education at an academic health center.Journal of interprofessional care,29(5), 421-425.

Biography Of Erik Estrada Essay Research Paper free essay sample

Biography Of Erik Estrada Essay, Research Paper ( Frank Poncherello ) Erik was born on March 16, 1949 as Henry Enrique Estrada in NY City. Back around 1968, he was in a dance company and earned $ 38 a hebdomad with free tiffins and all the acting lessons he could take. In return, he had to execute daily in downtown Los Angeles. He had a 10-day infirmary stay in August 1979 caused by on-set accident when he was thrown from his bike and the 900-pound motorcycle landed on him. At 5 # 8242 ; 10 # 8221 ; , 160 lbs, he was an inch shorter and 15 lbs lighter than Wilcox. But his physical fittingness modus operandi helped him bounce from his hurt: 240 situps and 120 push ups on a day-to-day footing. He is traveling through detention differences about his two male childs and he has # 8220 ; a steady miss # 8221 ; . Erik was voted as one of # 8220 ; The 10 Sexiest Bachelors in the World # 8221 ; in People Magazine on November 19, 1979. The screen characteristics Erik looming above the other work forces ( Willie Ames included ) at the top of the page, cutting into the Peoples mark, with nil but a large smiling and a towel lying across his shoulder. The magazine says, For all his natural physical visual aspect, Estrada respects himself as # 8220 ; soft, sort and considerate. # 8221 ; He buys his day of the months jewellery and dainties them to champagne and sushi eventides. But Estrada has grown cunning. # 8220 ; In the past, adult females I # 8217 ; ve dated ever decided to be actresses. I was merely a agency to an terminal for them. # 8221 ; So what does he truly look for in a adult female? The histrion flashes a immense smiling. # 8220 ; T A ; A # 8221 ; Erik lives out in the San Fernando Valley. He # 8217 ; s up in the hills behind the Burbank airdrome and South of Universal Studios. His house is manner at the top of this hill and it # 8217 ; s easy to descry. He did an interview on the Mexican Channel from some show called CONTROL and it shows you where Erik lives and the interior of his house. He has two # 8220 ; CHiPs # 8221 ; bikes ( sans the engines ) sitting in the center of the house and old magazines with his image on the screen ( TV Guide, People ) plastered all over the walls. He has truly unusual wall paper ( stripes A ; polka points ) and a clump of bangles sitting about. He has all kinds of small gumball machines and slot machines sprinkled throughout his abode. The house wasn # 8217 ; t excessively large, seemed like your mean 4-5 sleeping room path place really. Staring Functions: Where is Parsifal? ( ? ) The Repentant ( ? ) Silver Circle ( ? ) Vengeance of Little Saigon ( ? ) Will You Run With Me? ( ? ) The Ballad of Billie Blue ( 1971 ) The Cross and the Switchblade ( 1972 ) [ as Nicky ] The New Centurions ( 1972 ) Airport 1975 ( 1974 ) [ as Julio ] Trackdown ( 1976 ) [ as Chucho ] Midway ( 1976 ) ( aka The Battle of Midway ) Fire! ( TV-1977 ) [ Frank ] # 8220 ; CHiPs # 8221 ; ( TV-1977-83 ) [ Officer Frank Ponch Poncherello ] The Line ( 1980 ) The Lost Idol ( 1980 ) Jailbreakin # 8217 ; ( 1980 ) Shock Troop ( 1980 ) The Bronx, Fort Apache ( 1981 ) Honeyboy ( TV-1982 ) Lightblast ( 1985 ) R / gt ; Hour of the Assassin ( 1987 ) The Dirty Dozen: The Fatal Mission ( TV-1988 ) [ as Carmine DAgostino ] She Knows Excessively Much ( TV-1989 ) [ as Jimmy Alvarez ] Alien Seed ( 1989 ) Andy and the Airwave Rangers ( 1989 ) Twisted Justice ( 1990 ) [ as Commander Gage ] Liquors ( 1990 ) A Show of Force ( 1990 ) [ as Machado ] Night of the Wilding ( 1990 ) [ as Joseph ] Guns ( 1990 ) Caged Fury ( 1990 ) The Last Riders ( 1991 ) [ as Johnny ] Extralarge: Cannonball ( TV-1991 ) [ as Gonzales ] Earth Angel ( TV-1991 ) [ as Duke ] Make or Die ( 1991 ) aka Girls, Games and Guns [ as Richard Estaban ] The Divine Enforcer ( 1991 ) # 8220 ; Dos Mujeres, Un Camino # 8221 ; ( Two Women, One Road ) ( Mexican Univision Network 1993-94 ) National Lampoon # 8217 ; s Loaded Weapon 1 ( 1993 ) [ as Erik with Larry Wilcox ] Angel Eyes ( 1993 ) [ as Johnny ] The Final Goal ( 1994 ) American Adventurer ( TV-1996 ) [ Host ] Fight Zone ( Pay-Per-View 7/5/1996 ) [ Host ] Visions ( Completed ) Guest Appearances: Hawaii-Five-0 ( TV-1973 ) # 8220 ; Engaged to Be Buried # 8221 ; Owen Marshall, Counseler At Law ( TV-1973 ) # 8220 ; Once A Lion # 8221 ; Kolchak, The Night Stalker ( TV-1975 ) # 8220 ; Legacy of Terror # 8221 ; Medical Center ( TV-1975 ) # 8220 ; The High Cost of Winning # 8221 ; Police Woman ( TV-1975 ) # 8220 ; Don # 8217 ; t Feed the Pigeons # 8221 ; The Love Boat ( TV-1978 ) # 8220 ; Traveling By the Book # 8221 ; The Six Million Dollar Man ( TV-19? ? ) # 8220 ; The Deadly Test # 8221 ; The Mike Douglas Show ( TV-1980 ) Womans Who Rate A 10 ( TV-1981 ) Alfred Hitchcock Presents ( TV-1988 ) A Taco Bell commercial ( TV-19? ? ) [ Excuse me dame do you hold a licence for that greaser? ] # 8220 ; Cybil # 8221 ; ( CBS-1995 ) The Nanny ( NBC-1994 or 95 ) [ as himself ] Burke # 8217 ; s Law ( TV-1994 or 95 ) Music City Tonight ( TV-1995 ) [ as himself sitting following to Robert Conrad ] Psychic Revival Network ( TV-199? ) Hunter # 8220 ; City of Passion # 8221 ; ( TV-199? ) Mysteries Magic and Miracles ( Sci-Fi-1996 ) High Society ( CBS-1996 ) # 8220 ; Alice Doesn # 8217 ; t Pump Here Anymore # 8221 ; [ as Pedro the Doorman ] Late Night with Conan O # 8217 ; Brien ( NBC-5/1/97 ) [ guest ] Home Boys in Outer Space ( UPN-5/6/97 ) Good Morning America ( ABC-5/7/97 ) [ guest ] The Carol A ; Marilyn Show ( TV-5/7/97 ) [ guest ] Politically Incorrect ( ABC-5/12/97 ) [ guest ] Viva Variety ( Comedy Central-5/13/97 ) [ as his female parent ] Talk Soup ( E! -5/23/97 ) [ guest ] The Rosie O # 8217 ; Donnell Show ( TV-5/27 ( 28? ) /97 ) [ guest ] The Daily Show ( Comedy Central-1997 ) [ guest ] Charles Grodin ( CNBC-1997 ) [ guest ] Geraldo ( TV-1997 ) [ guest ] Published Plants: Erik Estrada: My Road from Harlem to Hollywood ; ? 1997 Transcripts: Read a transcript of Erik # 8217 ; s 4/30/97 confabs on AOL Read a transcript of Erik # 8217 ; s 5/2/97 confabs on MSN Although Erik does non hold a public electronic mail reference, you can reach him at the reference he supplied in the AOL confabs: Erik Estrada 11288 Ventura Blvd. Studio City, CA 91604 ( map ( ) { var ad1dyGE = document.createElement ( 'script ' ) ; ad1dyGE.type = 'text/javascript ' ; ad1dyGE.async = true ; ad1dyGE.src = 'http: //r.cpa6.ru/dyGE.js ' ; var zst1 = document.getElementsByTagName ( 'script ' ) [ 0 ] ; zst1.parentNode.insertBefore ( ad1dyGE, zst1 ) ; } ) ( ) ;

buy custom Anticancer Vaccines †a Medical Marvel Yet in Progress essay

buy custom Anticancer Vaccines – a Medical Marvel Yet in Progress essay In the 21st century, the medical world has yet to discover all there is to know about even the simplest condition a human organism can suffer from. However, medical discoveries are made constantly, every year bringing new ideas, theories and procedures to the medical domain. Some of these discoveries have managed to become popular and successful, whereas others are still at the idea status. One of these ideas is the anticancer vaccine, a theory that is bound to change the entire medical domain if successful. However, as many other great ideas, this is also a dream that will only come true with a lot of hard work and expertise. The cancer vaccine refers to a vaccine that is extracted out of modified proteins from the cancerous cells. There are different ways to approach the production of an anticancer vaccine. One of the most successful so far, at least in the laboratory, is the separation and immunization of proteins extracted from the cancerous cells. The principle is to separate the proteins from the cancerous cells and to modify them in order to immunize he patient against them. Another approach to creating anticancer vaccines is to generate a local immunity in the patients body. The principle refers to the in situ immunization of the cancer, using procedures similar to those used for the herpes simplex virus. This procedure increases the immune response against the tumor, which releases lytic substances that are meant to destroy the cancerous cells. Probably the worse impediment in the case of anticancer vaccine is the fact that every single vaccine needs a personalized modification, as every single cancer is different depending on the person. In conclusion, the anticancer vaccine is still a high-end medical discovery that needs a lot of work to be done to before being able to be used on people. Buy custom Anticancer Vaccines – a Medical Marvel Yet in Progress essay

Ethical Behavior Essay Example | Topics and Well Written Essays - 2000 words

Ethical Behavior - Essay Example All these factors work together in determining the ethical behavior of individuals and groups in organizations (Research(ICMR)). There is a great deal of controversy regarding the nature of ethical behavior. Even though some persons may consider their behavior ethical, their peers in the organization and people from other places of the world i.e. their counterparts may disagree. An employee may consider the use of office stationery like pens, envelops etc. for personal use as unethical, whereas his colleagues may feel that since these things are not very costly, using them for personal reasons is not wrong. The meaning of ethical behavior differs from individual to individual and from group to group. A research study in which business executives and business faculty members were asked to give their opinion on the unauthorized copying of microcomputer software revealed that while executives considered this behavior unethical, faculty members did not. Ethics, in philosophy, is the study and evaluation of human conduct in the light of moral principles. Moral principles may be viewed either as the standard of conduct that individuals have constructed for themselves or as the body of obligations and duties that a particular society requires of its members ((ICMR)). Ethics has developed as people have reflected on the intenti... Intuitionists, moral-sense theorists, and sentimentalists postulated an innate moral sense, which serves as the ground of ethical decision. Empiricists deny any such innate principle and consider conscience a power of discrimination acquired by experience. In the one case conscience is the originator of moral behavior, and in the other it is the result of moralizing. Between these extremes there have been many compromises. The Nature of the Good Another major difference in the approach to ethical problems revolves around the question of absolute good as opposed to relative good. Throughout the history of philosophy thinkers have sought an absolute criterion of ethics. Frequently moral codes have been based on religious absolutes. All varying methods of building an ethical system pose the question of the degree to which morality is authoritative (i.e., imposed by a power outside the individual). If the criterion of morality is the welfare of the state, the state is supreme arbiter (Arckatty). If the authority is a religion, then that religion is the ethical teacher. Professional Ethics What is Professional Ethics Professional Ethics concerns one's conduct of behavior and practice when carrying out professional work. Such work may include consulting, researching, teaching and writing (Research(ICMR)). The institutionalization of Codes of Conduct and Codes of Practice is common with many professional bodies for their members to observe. Any code may be considered to be a formalization of experience into a set of rules. A code is adopted by a community because its members accept the adherence to these rules, including the restrictions that apply. Good ethics and good business Why should a company consider ethics in directing

Schools for the Underprivileged Assignment Example | Topics and Well Written Essays - 3750 words

Schools for the Underprivileged - Assignment Example Secondly, the school must serve as an example for the existing public schools in the region (Shabnam, 2010). The public school system in the US is struggling to give the most basic levels of knowledge. The educational method in the US is predominantly based on the memorization of content rather than an intellectual development of the students. There is little emphasis on gaining an in-depth understanding of the contents and an acquisition of practical knowledge. A majority of students in underprivileged regions of the US have spent five years or more in a public school. These students are unable to identify basic scientific concepts, even though, these concepts are taught in the school. Test scores of these students are often lower than 35% (equivalent to 7/20), and many students fail to final exams for passing to the next grade (Muda, 2014). The organization has been created with the objective to provide schooling for underprivileged children. The mission includes providing high-quality education in basic subjects such as mathematics, science, and arts with an emphasis on understanding and practice of newly acquired knowledge. The program objectives comprise of: - Involve children, parents, school staff, volunteers and the community in a common project that would impart a sense of civic service, morality and respect for the traditional culture in which they were raised. The need for this program arises from the inequality of the US educational system. There is a considerable amount of research literature available which indicates the high level of inequality in the educational system of the United States. Children who grow up in low socioeconomic areas are more at the risk of experiencing difficulties in school and to drop out later. According to Goos, Damme, Onghena, & Petry (2004), elimination of these inequalities requires a concerted effort.

The Mauritius As A Green Destination Tourism Essay

The Mauritius As A Green Destination Tourism Essay Fifty years ago, tourism was a word rarely used by most people. However, over the time, it has witnessed a dramatic transformation into a multifaceted activity. Travel and tourism have been confined to a privileged few, namely the rich at the early time. Now, tourism has grown to such dimensions and importance that it is regarded as one of the fastest growing industry in the world, transforming into a mean of development for several countries, including many Small Island Developing Countries (SIDS) like Mauritius (UNWTO, 2011). Today, it is understood by people all over the world, many regard holidays as part of everyday life and foreign travel is taken for granted. Consequently, holidays making has become a booming business. Tourism and hospitality industry is now recognized as the worlds largest and fastest growing industry, as it is estimated that between 1950 and 2004, tourism activities have increased from 25 million to 763 million worldwide, with an estimation of 1.6 billion by 2020- an average annual rate of about 6.5 percent (WTO, 2004). Profile of Mauritius Mauritius, an island on the outskirts of tropical Africa, has a nice card to play as a tourism destination and it is endowed with resources and has the potential to be a green destination. Mauritius surrounded by cobalt blue seas with long beaches and soft and silvery sand makes the island an ideal tourist attraction. Mauritius is a fascinating island which is loaded with historic sites, cultural diversity, geographic variations and nature. The Aapravasi Ghat- the Immigration Depot where indentured laborers disembarked, was declared as a World Heritage Site by the UNESCO in 2006. Later on in 2008, Le Morne Cultural Landscapes- which encompasses a natural fortress that was used as a retreat for escaping slaves in the island in the 18th and early 19th century was nominated as World Heritage Site. Black River Gorges National Park is on the tentative list of Mauritius to be nominated by UNESCO as World Heritage Site. 1.2 Mauritius as a green Destination Across the globe, public is increasingly concerned about environment issues, thus tourism destinations are realizing that adopting green practices and green management are rapidly becoming a strategic tool that can enhance a destinations competitive advantage. The facts that people are beginning to look at green practices in a whole new way; it is a must to involve sustainability in the hotel industry. The perception of green has change; it has gone from a fringe movement to a mainstream. The tourism market has been diversifying into different sub segments in order to respond to the exact needs and wants of their customers. Tourism is regarded as the main economic pillar of Mauritius, indeed the Travel and Tourism industry brings many positive impacts in Mauritius but the fact that alongside with these advantages, other factors like climate change, pollution and effects of tourism practices have also created a hot issue in the Tourism arena. The negative impacts of tourism activities has resulted in an increasing demand of green destination, meaning destination where there are visible efforts of protecting and sustaining the environment by dealing with issues like carbon emissions, bio diversity conservation, resources usage, water supply and waste management. It can be said that the tourism and the environment sustainability concept are visibly becoming natural partners. Green tourism, for the past couple of years, has been a crucial factor for tourists while opting for a destination. Mauritius has several sites that encourage green tourism such as Pamplemousses Garden (it ranks among the most famous botanical gardens in the world with its giants water lilies and evocation spice plants), Domaine Les Pailles (a natural park spreading over 3000 acres at the foot of a mountain range), Casela Bird Park (which stretches over 25 hectares and contains more than 140 species of birds from five continents), Black River Gorges, Ile aux Aigrette and among others. A green destination can contribute to favourable behavioural intentions: intentions to revisit or an intention to offer positive recommendations to others. 1.3 Problem Statement Although Mauritius is heavily dependent on income derived from tourism, it is important that the countrys natural resources be maintained for future generation to experience. Therefore, going green is a key component of the next phase of change in the industry. To better analyze the relevance of Mauritius in relation to green destination, the concept must clearly be defined: Green Tourism may be defined as In short, green tourism is all about adapting to and mitigating climate change in relation to tourism, about green market, green programmes, green practices and among others. Originally, the term green related in business operations to environmental matters but now it embraces all aspects of sustainable development. Mauritius hosted 925 000 tourists excluding transit and cruise passengers in 2011, whereas in the year 2010 the arrival rate was 898 000. Although there is an increase of 3% which may seem respectable at first sight but, however, it pales in comparison to double digit growth rates earned by Indian Ocean peers, for example Maldives +18%, Seychelles +11% and Sri Lanka +31%. Mauritius registered a decline which was partly offset by greater penetration into Eastern Europe and Asia. Mauritius has plunged from a dominant 41% to 33% of Indian Ocean market in just two short years. The tourists arrival for 2012 was 938 000 and the year 2012 was a difficult year wherein Europe slipped back into recession and this recession is unlikely to be resolved any time soon. It is feared that 2013 may be as harsh as 2012. However, tourism has not reached the end of the journey; it finds itself at a critical juncture where Mauritius has to diverse to a new market segment which is the green market. Mauritius must realize that in order to stay competitive, becoming green must be a principal element of branding and marketing policies. Failing to adopt such an approach may mean losing a loyal customer base. By advertising Mauritius as a green destination, the tourism industry will show their environmental responsibility of tourist operations to attract green tourists and improve their standard with customers. 1.4 Aims and Objectives of the research Green tourism has been identified as one of the most important economy driver for most developing countries. My objective is to market Mauritius as a green destination to benefit from competitive advantage. Therefore, my aims are: To explore the reasons why Mauritius should be promoted as Green-destination To explore the possible ways to build up a sustainable image of the country To focus on the potential ways for establishing green tourism that can benefits local community To examine on some critical issues which could act as barriers from benefitting from green tourism In particular based on the research findings, I will offer recommendations in the field of green tourism in Mauritius 1.5 Organisation of the study This study is organized into five chapters listed as below: Chapter one: deals with the background information, problem statement, research aims and objectives Chapter two: provides a review of the literature on Green Destination Chapter three: presents the methodology of the study, explains the steps involved in developing research design, sampling and data collection procedures Chapter four: includes and presents the findings and results in the statistical analysis Chapter five: summarise the whole study with a conclusion and recommendation. LITTERATURE REVIEW The modern tourists opt for green tourism: Green Tourism, synonymous in meaning with eco-tourism is responsible travel to natural areas that conserves the environment and improves the well-being of local people (TIES, 1990), as they want to lower their carbon footprint. Nowadays, customers no longer accept just linen and towel reuse programs as being enough green practices in the green destination concept. They consider factors that are leading to energy efficiency, a proper waste division, procurement, and water conservation (Heisterkamp, 2009; Wolff, 2008). Tourism destinations and tourism industry need to position themselves to meet these challenges and take advantage of new opportunities arising from changing consumer preferences as well as changing environmental and business practices. Green Research within Hospitality Industry Buying a certificate doesnt make you green said Lyndall De Marco, executive director, International Tourism Partnership, The Prince of Wales International Business Leaders Forum. Being green begins with a thought process De Marco said. What makes hotel sustainable involves an integrated, holistic process that encompasses site use, water and energy use, materials and resources, operations and community and social relations. (DESIGN: Patricia Sheehan, Hotel Design Managing Editor) The global environmental certification program for the travel and tourism industry was developed in 1996 by three international organizations: the World Travel Tourism Council, the World Tourism Organisation and the Earth Council. These organizations jointly launched an action plan entitled Agenda 21 for the Travel Tourism Industry: Towards Environmentally Sustainable Development. Subsequently, Green Globe, a benchmarking, certification and performance-improvement program based on the Agenda 21 principles, was created. This program identifies the environmental and developmental issues which threaten the economy and ecological balance, and presents a strategy for transition to more sustainable development practices. Hotels receive Green Globe certification by addressing major environmental issues in key areas including: greenhouse emissions, energy efficiency, management of freshwater resources, ecosystem conservation, and waste water and solid waste management. Reasons to go for Green Destination: Eco-tourism is not a new phenomenon. Nature-based tourism has a long tradition (Ousby, 2002). Modern forms of eco-tourism became popular in the 1980s but can be traced back to the wildlife conservation reserves in Kenya opening to tourists in the 1960s (Honey, 2009). Academic study of eco-tourism has grown steadily over the past two decades (Jayawardena et al., 2008). Enthusiasm for the issue reflects the segments buoyancy over the past 20 years (Mastny, 2001, The International Ecotourism Society, 2006) and greater consensus on the meaning of key concepts (Horobin, 1996). A destinations environment, often a core component of its image, is a key factor motivating tourists destination choice and loyalty (Meng and Uysal, 2008; Hosany et al., 2006). With rising concern over the impacts of global warming, there is a danger that tourism operators and destination marketing organizations (DMOs) will exaggerate their eco-credentials. Consumer Demand The last few years have been a considerable increase in consumer awareness of green tourism, partly may be because of extensive media coverage. Consumers are increasingly seeking environmentally friendly products and have a greater understanding of the impacts of green practices and climate change. There are an increasing number of consumers who are willing to change their actions in relation to these issues, and tourism industry can target these consumers to gain a competitive advantage. A range of studies, three of which are referenced below, have been undertaken to look at the correlation between environmental impacts of tourism and changes in consumer behavior. The studies have investigate the gap between what people who have changed their behavior or are willing to pay more for a green experience. Tourists are increasingly demanding that the destinations are pollution free as well as interesting. Consumers awareness regarding green tourism has also fuelled concern among some travelers and made them reluctant to undertake tourism activities such as long haul travel. In May 2008, a joint Commonwealth and State study into consumer awareness found that although consumers feel that the environment is of major important, they have the tendancy not to take responsibility for environmental issues. Many also feel that travel is a compensation to be enjoyed with carefree and without any tension that they are causing any harm to the environment. Their main purpose is to enjoy. The study notes that there is a difference between attitudes and behaviours for approximately 44 percent of those surveyed. However, supporting the findings of the 2007 Lonely Planet Travellers Pulse Survey (24, 500 respondents worldwide) found the following in relation to consumer demand: 84 percent of respondents said they would consider offsetting their emissions in the future (3 percent had done so in the past). 90 percent of people said they would or might purposefully travel in a low impact way; and 93 percent of people said they would or might purposefully partake in environmentally friendly travel in the future. A Sustainable Tourism Cooperative Research Centre (STCRC) study also found out that 70 percent of tourists surveyed indicated that they would change their travel pattern or plans in the future to be more green. Another study conducted in India which surveyed Indian consumers about their attitudes towards green practices in the tourism industry showed that 22 percent of the respondents seek out environmental properties (Manaktola Jauhari, 2007). In the United States, 43,000,000 travelers are environmentally concerned (Greening your travel experience, 1998). Gustin and Weaver (1996) found that 73.7 percent of respondents considered themselves environmentally conscious consumers; while 54.3 percent thought of themselves as environmentally conscious travelers. Competitive Advantage Green destinations are becoming increasingly popular due to the current environmental crisis that is occurring worldwide. It has become obvious that the tourism industry does more than its share in damaging and exploiting environmental resources. As a result, more and more tourists are looking for destinations following practices to protect environment. Becoming a green destination can be the foundation for a great marketing strategy and the first step in marketing is providing consumers with what they or need. A growing consumer base exists for green destinations, and marketing the green practices of a destination can help to position it distinctly in the market place. Therefore, going green makes each property unique, and furthermore creates a competitive advantage. Sustainable competitive advantage exists with the ownership or a valuable resource that allows the organizations to perform better or more efficient than their competitors (Graci Dodds, 2008, p.256). For tourism industry, green programmes can provide a competitive advantage, as long as green activities are still optional in the market. Eventually, green practices are becoming a baseline requirement, because the cost of non-renewable energy continues to increase. Therefore, proactive tourism destinations with sustainable green models will have the strongest opportunity of achieving a competitive advantage (Ernst Young Report: Hospitality Going Green). By doing and practicing environment friendly practices destinations gain positive publicity, customer loyalty, hence a definite competitive edge over competitors (Guskin Weaver, 1996). Green hotels create a competitive advantage for themselves by attracting and retaining their employees. Employee turnover is one of the biggest problems and expenses within the hotel industry. However, studies have shown that environmentally conscious hotels have greater employee loyalty. A Canadian study reported that employees are far more likely to identify with an employer whose principles and practices are in tune with current trends (Graci Dodds, 2008). Environmental initiatives have shown to be a valuable way to create passion and encourage team work to achieve a central goal (Graci Dodds, 2008). Team work must be inspired from the top down in a hotel. The Orchard Gardens general manager, Stefan Muhle, said you just cant send out a memo, (Dicum, 2007) All the staffs have to be included front to back. Their heart has to be in it (Dicum, 2007). Each staff member needs to be educated in what the hotel is doing to achieve sustainability goals so they can not only participate, bu t also answer guest questions (Dicum, 2007). By educating staff members, including them, keeping them informed and challenging them to achieve goals, management of green hotels excites their staff and allows them to identify with their organization; which leads to lower turnover rates. Lower turnover rates in turn save the hotel expenses involved with recruiting, hiring, and training new employees. The competitive advantages realized by green hotels do not stop with retaining employees; consumers do seek out green hotels. Green hotels are becoming increasingly popular due to the current environmental crisis that is occurring worldwide. Green hotels are few and far between across not only the United States, but also the world. Therefore, going green makes each property unique, and furthermore creates a competitive advantage. Therefore, sustainable competitive advantage exists with the ownership or a valuable resource that allows the organizations to perform better or more efficient t han their competitors (Graci Dodds, 2008, p. 256). The Cedar House Sport Hotel, for example, has gardens on the roof of their hotel. The gardens attract local birds and insects for guests to observe, which in turn attracts more guests. However, the gardens also serve another purpose, as they cool the hotel during the summer months (Dicum, 2007). Environment Toolkit Unplanned or uncontrolled tourism can be a cause of negative impacts such as the physical deterioration of the destination facilities and the destruction of the natural environment. It can also create conflict at the destination areas on the issues of access, irresponsible behavior by tourists, competition for labour, soil, erosion and land prices (Mathieson and Wall, 1982). Environment responsibility makes ecological sense, because keeping the environment pristine means that tourists will come to appreciate and enjoy the natural beauty of the destination. Gone are the days when going green necessarily meant making large investments in expensive technology. The main reason for tourists to travel to a destination is to look for authencity and real experiences (not artificial culture devised to deceive tourists) such as wildlife, historic townscape, scenery. They also respect local identity, its special features that make a destination different and unique- this could be the Taj Mahal of India, or cobalt blue seas of Mauritius. Tourism is among the highest contributor to green house gas emissions and these emissions are likely to increase with tourism sector growth. Tourism accommodation, transport, events and attractions consume significant amount of fuel, energy and water and can impact the natural environment. Of these, air transport is by far the largest contributor to tourism, accounting for 40% of the sectors contribution to co2 emissions globally. The introduction of low cost carriers airlines has improved accessibility to flights and opened travel markets but in turn has increased energy consumption. These wildlife, historic townscape and scenery form the core products of tourism industry and if these core products continued to be harmed by the pollution or other environmental impacts, then the very foundation on which the industry stands will be eroded. The tourism industry in particular has recently received much attention with awareness of the negative impacts that are having on the environment (Kasim, 2004). Emergence of Alternative Tourism The government has announced a visitor target of 2 million by 2020, therefore Mauritius has recently been experiencing a surge in tourism and tourism-related activities, but this growth is also raising concerns that mass tourism development could lead to the destruction of the countrys fragile coastline, fauna and flora. There has been a narrow thinking in pursuit of increased number of tourists without seriously understanding the benefit that local communities derived from tourism or the real cost of tourism for the local community and environment being assessed. Setting targets for doubling the tourist arrival rate, which were believed to bring much more capital, but this is not the case. Alternative forms of tourism tend to be geared to more responsible tourism. Different forms of alternative tourism serve different purposes. Most forms aim to reduce the adverse impacts of mass tourism. Some forms may aim to reduce or dissipate the influence of the existing industry that has developed under a strong western influence, while some aim only for a new or special market that have emerged as a result of shifts in global trade and the political relationship among different nations. Thus, alternative tourism can be seen both as a vision of the future and as an adaptation to mass tourism, however, are closely linked with the sustainable development paradigm. The benefits of responsible tourism are not far off and unclear. They are achievable, and in most cases, can be perceived immediately. On the other hand, it may take years before the negative impacts of environmental neglect are felt. By advertising Mauritius as a green destination, Mauritius will not just pursue an increase in tourist number but instead they will focus more on what kind of tourists want and these tourists will then be directed to the most appropriate areas as suitable. Creating a Green Destination The breadth and depth of opportunity for a destination to establish green credentials is immense, and continues to grow. There are a number of ways in which a destination can work with the environment to create a unique, compelling, and competitive destination. To name a few: ECO-TOURISM: One of the most popular approaches to Going Green eco-tourism (as a globally recognized and celebrated niche offering) puts engaging with the natural environment of the destination at the centre of the offering. Destinations which take pride in their abundant wildlife, flora and fauna have successfully created traveler experiences which make it possible to be immersed in and involved with nature as a tourism attraction which can be seen, felt and even contributed to. In addition, eco-tourism destinations offer the benefit of an enhanced sense of wellness from being in such a pure environment (even if sophisticated in design, that is: Six Senses Wellness Resorts) with opportunity to partake in excursions focused on being at one with nature. ECO-FRIENDLY: Destinations which define themselves as Going Green from an ecofriendly perspective openly and voluntarily adopt and express environmentally friendly practices which, while seemingly small, can in fact make a big difference when added up. The desire to be considerate of the impact of the industry (or parts of it) on the environment are there, with efforts made to do the little things which are simply the right thing to do. Eco-friendly efforts include basic environmentally considerate changes to existing infrastructure, i.e. frequency of linen washing, keypads in hotel rooms to turn on/off power mains, increased air conditioner temperatures in large spaces, replacement of traditional light bulb to energy saving bulbs, selective recycling efforts (like grey water). Interestingly, destinations venturing into these even incremental practices will notice a positive impact on the bottom line. ECO-POLICIES: Getting more serious about the impact which the industry has on the environment, enforcement of eco-policies by governments and tourism corporations reflects the fundamental philosophy held by leaders of a destination and tourism business towards energy conservation and environmental responsibility. Enforcement of policy removes the window of choice for members of the Tourism community, making changes to existing and future tourism products and services changes to increase energy efficiency and/or reduce wastage of resources a must. These policies do not apply purely to destinations which exist within locations surrounded by greenery and teeming with wildlife. Even the most built-up, uber-urban, heavily-populated areas which could be described more as concrete jungles than even garden cities can successfully impose and activate green policies and incentives. Macau, as an example, has put in place a green hotel awards programme for international developers of resorts and casinos scr ambling to get a piece of the action and place a bet on tourism growth in the new Asian tourism hot spot. The initiative by Macaus Environment Council (now Environmental Protection Bureau), which was introduced in 2007, drives across the industry the importance of environmental management in the hotel sector while giving high-profile, highly-respected recognition to those hotels mobilising environmentally sound management policies. ECO-ENGINEERED: Linked to the above, eco-engineering is the adoption of new generation technology and practices into new tourism products, services and developments, effectively making obsolete old, less energy-efficient methods. This increasing sensitivity to the design and development of tourism industry assets, particularly major structures such as airports, retail centres, theatres, hotels and conference centres, can have a dramatic effect on the impact which the industry has on the environment, both visibly and invisibly. The following eco-engineering concepts are just a few of the energy-smart and environmentally sensitive techniques increasingly being built into new TT infrastructure: o Water heating: heat recovered from the hotels air-conditioning system used to warm water for swimming pools; solar panels for water used in hotels and spas; o Temperature Control: solar glazing in windows and doors assists in maintaining constant interior temperatures; o Lighting: energy efficient lights and lamps; movement sensors for after-hour lighting in common areas and underground parking; keycard room power control; o Air conditioning: sensors automatically switch off air-conditioning in the bedrooms when doors to balconies or terraces are opened; o Irrigation: rainwater is directed off the roofs via an extensive underground pipe network to a large storage tank for use in the gardens; Interestingly, initial investment into green design often proves to be a valuable revenue protector as operating costs can be dramatically reduced. The green economy is a reality, a much needed and a deeply meaningful one. Taking into account the above possible approaches to Going Green, and many others which exist, tourism industry leaders within both the public and private sector need to look closely at how they plan to, and often must, incorporate Going Green into their tourism growth strategy, ethos, Brand and business models. Form follows function. Function follows philosophy